FrescaPesca takes a fresh look at solving the problems inherent in the supply chain of fresh seafood

FrescaPesca levareges online market platforms and digital marketing to connect fishers directly with the consumers through the use of disruptive traceability technology.

FrescaPesca differentiates itself from other food-delivery startups as it leverages current supply chain players with a fully traceable supply chain.

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In the seafood market both consumers and fishers are currently unhappy.

Shellcatch also utilizes innovative supply chain and sourcing methods particular to Latin America in addition to advanced traceability technology so as to provide fresh and legal seafood directly from the producers at the doorsteps of the consumers.

Strong marketing tool.

The app is a marketing tool for fishermen that coordinates delivery and aims at increasing the amount of trust from B2B consumers followed by an increased client base.

Multiple supply chain pilots, different species.

FrescaPesca's technological knowledge and experience comes from piggybacking off of Shellcatch’s operational and commercial seafood industry experience. Shellcatch does not mark up prices nor does it act as an intermediary.

Lessons learned
FrescaPesca's technological knowledge and experience comes from piggybacking off of Shellcatch’s operational and commercial seafood industry experience. Shellcatch does not mark up prices nor does it act as an intermediary.
Broad market reach
The app works directly with b2b consumers within reach of the fishers transport network
Manage logistics
The fisher is now encharged and not dependent on the intermediary to deliver seafood.

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